You hear about SEO everywhere, especially when building a new site for your business. SEO is very important for your online presence but many of us don?t know what it is or how to use it. Here are the answers to your important SEO questions.

 

What is SEO?

SEO or Search Engine Optimisation is a something you do to make your website show up organically on search engines like Google, Yahoo and Bing, at a higher place or rank. You can?t pay to rank higher.

 

How many people could potentially click on my site?

Your website would come up on a search engine but not necessarily where you want it. Research has shown that 91% of people don?t go past the first page on a search engine. The paid for ads, which appear at the top of your search page, only get 10% of the clicks. This means 81% of people searching will see your website if you rank high enough to be on the first page.

 

Why is SEO Important?

SEO helps your website rank higher and people will be more likely to find your products or services easier. It shows Search Engines and the world that you have quality content and social clout. This makes your website valuable in your business? success.

 

How do I get my site to rank higher?

Having quality, relevant content is a great start to ranking your site. Your content should include keywords that people would search for. The more active and involved you are in your site and online the better. Keep things fresh and updated by having a blog or updating your social media regularly. Having backlinks also tells the search engines that you have good quality content. All together having content that people want to see or read is what Search Engines want and giving them what they want is how you get ranked higher.

 

How do I analyse my website for SEO?

If you are building your site yourself, I recommend using a plugin to help you analyse your site and give you suggestions on how to improve your SEO ranking, I personally use Yoast. If you are not creating your own site you can use free online tools, just Google ?Free SEO Site Analyser? and there will be quite a few results. I use https://www.seoptimer.com because of its user-friendly look.

I hope this assists you on your road to making your business a success. If you have any questions contact me.